Why Capitalizing on Student Engagement More Important in 2021?

Learning providers must create a streamlined onboarding process, continue to engage students throughout their learning journey, and maintain connections with their alumni networks to remain competitive and enticing to students.

FREMONT, CA: Universities and the broader education, learning, and development industry have had a challenging academic year. Moving to digital learning has been difficult, made more difficult by the added stress of social isolation, leaving many students dissatisfied with the value of their education.

For all education providers, students doubting the financial value of their educational experience is a dangerous proposition. If digital learning continues without improving standards, it may influence the perceived value of the experience, lowering course enrollment and the price students and businesses are ready to pay for learning opportunities. As a result, there is a chance that revenue per person will drop. Learning providers must create a streamlined onboarding process, continue to engage students throughout their learning journey, and maintain connections with their alumni networks to remain competitive and enticing to students.

Building Long-Term Student Engagement

The traditional model of instructor contact and management of student needs and well-being needs to be rethought in a digital learning environment. Where data is currently scattered, providers must build a strong framework for student communication, supported by strong CRM, that allows them to stay in touch with their students regularly, even when face-to-face contact is not possible. Students must receive frequent, personalized responses and updates through automated emails and dedicated online communities when registering for a new course, asking for assistance services, or receiving pandemic updates.

If regular student communications are to be effective, they must be tailored to specific students and their needs. According to a recent report, 77 percent of students believe that receiving personalized communications will make them feel like their school is invested in their success. This continuous contact helps children develop a sense of trust, connection, and well-being in the long run.

This conversation must continue after students have completed their courses. There is a direct financial motivation for providers to keep former students involved, whether it is advertising new courses to adult pupils or a university tapping into an alumni network for fundraising. When launching a new fundraising drive, it is critical to connect with an existing, well-established network of engaged alumni since this will be critical in generating interest and speeding up fundraising efforts.

See Also: Top 10 Consumer Electronics Companies in APAC